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We build brands, strategy, communication, products, services and experiences.



We have interviewed three farmers in the Rotterdam area and designed a farm management prototype application. The mobil software app allows farmers to analyze their herd and milk robots via sensors that gather data for KPI's and helps them organize daily work tasks.

Work examples coming soon, let's wait a while...

A piece of the Heatwave radiator by Joris Laarman, blown up to form a walk-through cave, became the stand for Belgian radiator manufacturer Jaga at the Salone del Mobile 2007 in Milan. 

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A month before the fair topika and Unfold accidentally zoomed in incredibly close to the radiator’s polygonal surface and discovered the product’s architectural features.


The blown-up detail was digitally modeled in the space of the Salone del Mobile’s Zona Tortona. topika and Unfold needed to make no changes in the shape of the detail; which fit amazingly well into the old garage made available for Jaga’s stand.


This digital model with more than 4000 unique triangles was unfolded and made into a giant cut-out model kit. The outer wall consists of 512 two-mm-thick, CNC-machined polypropylene sheets fastened together with flaps, tape and butterfly nuts. A team of ten people built the 20-x-10-x-14-m structure in about four days. The construction is comparable to those by Buckminster Fuller, who proved, with his geodesic domes, that triangular bonds are strong enough for self-supporting structures.


Their joke about turning one fragment into a building evolved into a brilliant installation.


We commissioned Belgian master chocolatier BOON to join us and cast full scale chocolate replicas of the Heatwave radiator on the spot.


Photography: David Maesen & Unfold


Vedett Beer, part of Duvel Moortgat breweries, commissioned us to design a little summer treat for promotional purposes.

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We came up with 'VEDETT RAKETT', a simple flavored water ice-cream based on their iconic bottle shape.


concept & design by topika, sourcing by sapion.


Recently we (Alexander Zeh and Peter Robinett) were asked to come up with a design for the interface of an Android tablet app for a mobile payments system to be launched in East Africa. Specifically, we were asked to develop mockups for the screens an agent would see when taking cash deposits from new or existing users.

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The Problems With The Original Deposit Scenario
We were asked to present designs for the account deposit flow of an existing customer, in which an account holder deposits cash into their account via an agent using the agent tablet app. In the usage scenarios provided to us, deposits are posited as follows:

- customer visits agent and registers if necessary
- customer enters his phone number on the agent’s tablet
- receives a login code by SMS
- customer enters login code on the tablet
- customer selects “cash deposit” operation and enters amount
- customer optionally enters recipient’s phone number
- (if depositing money on behalf of somebody else)
- agent takes cash and validates transaction with his PIN code
- (customer is logged out automatically)
- customer (and optionally recipient) receives SMS
- confirming new credit and account balance

Treats the agent tablet like an ATM
The interaction flow outlined above in the usage scenarios document has a mistaken interaction model in which a user controls the agent’s tablet. This is similar to an automated teller machine, where the user also logs in, selects the deposit task, and then deposits money. This ‘stateful’ design, where there is a user logged-in state on the tablet, creates a mixed interaction in which the agent is rendered superfluous during much of the interaction while still hovering nearby, only to be required at the end to take cash and validate the transaction. However, the user’s interactions do not have the freedom of occurring on a separate, stand-alone machine as would happen with an ATM.

Trusts agents too much
Customers should authorize fully-specified transactions, not preemptively authorize them by ‘logging in’ to the agent tablet at the beginning of a transaction. The latter creates the possibility for abuse. For instance, suppose a customer logs in and enters all transaction information and then hands the tablet and cash to deposit back to the agent. A dishonest agent could then quickly alter the specified recipient or deposit amount and authorize the deposit with his PIN, robbing the customer and leaving the InnTrans system none the wiser.

Trusts customers too much
In any country tablets are desirable products and frequent targets of thieves. This is especially true in poorer countries where they will be especially. Their portability, value, and use independent of the InnTrans system makes them easier and more attractive targets than traditional point of sales systems. For instance, this Nigerian TV report shows an M-PESA agent being robbed, with the attackers stealing approximately €1600 in cash and goods: [http://youtu.be/tWpP6XL54kk](http://youtu.be/tWpP6XL54kk)
Not only will the tablets used by agents be desirable devices in their own rights, but a thief with access to the encryption keys stored on the device may be able to preform fraudulent transactions. For these reasons, we fear that an interaction flow which requires customers to handle the agent’s tablet machine is an unnecessarily risk. While physical restraints such as a Kensington lock would help, safer would be to simply keep the tablets in agents’ hands behind their shop counters.


How did we redesign it?
We see the user deposit interaction flow as best described by a request- response cycle, where the a deposit action is requested and there is a response with authorization.

It’s is not the user who makes the request: it is instead the agent.
This is so because it should be the user who authorizes a transaction, even a deposit one into his or her own account.
The reason for this reversed flow is both a matter of simplicity – an agent can more quickly enter a user’s despot request than a user unfamiliar with the agent app’s interface – but also of trust.







Wireframe 1
The Agent selects the Deposit action button under the Customer Transaction navigation tab.

Components
1. Customer Transaction navigation tab
2. Deposit action button



Wireframe 2
The Agent fills in Customer information

Components
1. Phone number
2. Amount




Wireframe 3
The input fields validate their content

Components
1. Request deposit



Wireframe 4
Service sends all request info via SMS to customer with a confirmation code

Components
1. Progress wheel
2. Notification




Wireframe 5
The request is stopped because the Customer does not have an account, the Agent registers the Customer in order to resume the deposit process

Components
1. Start the registration process




Wireframe 6
The Customer is recognized and a transfer ID returned to Tablet.
Agent confirms cash hand over and transaction via a code that the Customer received via SMS.

Components
1. Transfer ID
2. Customer information
3. Customer confirmation code
4. Agent PIN



Wireframe 7
The agent confirms the transaction

Components
1. Confirm the transaction



Wireframe 8
Confirmation of deposit (SMS)

Components
1. Progress wheel
2. Notification




Wireframe 9
Transaction pending

Components
1. Updated list item



 
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